Get Free Ebook The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store, by Anders Dahlvig
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The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store, by Anders Dahlvig
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Praise for The IKEA Edge “A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.â€â€•Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001 “With Anders Dahlvig’s recommendations, we could solve many of the world’s problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool.â€â€•Gordon Roddick, cofounder of The Body Shop “The IKEA Edge is a fascinating case study of an entrepreneurial company’s growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a ‘good,’ value-driven company and managing for profit. Anders Dahlvig proves it can be done.â€â€•Antonia Axson Johnson, Chairperson, Axel Johnson AB About the Book: With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world―all while maintaining its reputation as one of the world’s best corporate citizens. In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad―by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together. The IKEA Edge serves as an expansive case study for “doing good business while being a good business.†Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term―four principles that can be applied in any business, in any industry. social and business agenda―and it continues to grow, even during the worst global recession in history. In a time when the public’s trust of business has hit bottom, such an approach to business is more critical than ever. A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.
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Product details
Hardcover: 208 pages
Publisher: McGraw-Hill Education; 1 edition (December 1, 2011)
Language: English
ISBN-10: 0071777652
ISBN-13: 978-0071777650
Product Dimensions:
4.7 x 0.3 x 10.5 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
10 customer reviews
Amazon Best Sellers Rank:
#911,718 in Books (See Top 100 in Books)
Very rare to see that the business organization can walk the talk about being a good business that also contribute greatly to the society. Ikea can inspire so many company Execs to believe that it can be done.
Good, steady, informative read. Honest with a careful style to avoid any potential conflicts, but as a result not revelatory, deliberately, or inspiring. Still if you can be that successful in this way there's hope for us all.
Not much said about actual tactical steps taken to reach triple growth from 1999 to 2009 or expansions in such markets as Russia or China.Importance of vision and values stressed a lot
If you wanted to learn about IKEA going global and its challenges as well as success stories this is a great book. Benchmark for many companies, especially in the furniture industry.
Business oriented...
Anders Dahlvig writes a surprising history of one of the most successful companies in the world. The premise could be adapted to any endeavor. There was a religious tone to his review. Just think about how effective a church community would be if it focused on the Ikea principals of believing in your product, wanting as many people as possible to have it, making it the best product out there and expecting your adherents to live their lives with one employed! Isn't that what the "Good News" of the Christian Church has always been found in God's Word?Circuit Rider
The Ikea Edge was written by former CEO Anders Dahlvig who spent 26 years with the company. The last ten years, from 1999 to 2009, as its leader. The reason he decided to write this book was to reinforce his belief that the success of the company was their adherence to traditional business goals while also stressing the importance of social and environmental responsibility.While Dahlvig shares personal experiences of his time at Ikea, he also lays out a roadmap for other companies who are interested in learning from his experience. After all, Ikea continued to grow and thrive while many companies around the world were going out of business.Reading this book and following key ideas will help guide business leaders and the heads of companies who want to replicate the success of Ikea. This is a must read book for students who are attending classes in business management and marketing, or anyone who wants to learn how to become a better leader, business owner, or CEO.The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
Dahlvig describes history and "inner workings" of IKEA to make a more general point about responsible capitalism. There is a clear tension between a capitalism driven solely by profit maximization (where profit is the ultimate goal) and a capitalism driven by social ambitions (where profit is a necessary means). Dahlvig believes that companies can be successful while advancing the social good, and offers IKEA as a living proof. The success does not come in spite of it's social ambitions, but because of them. They give the solid long-term reference that makes that company connect successfully with the whole range of stakeholders (employers, customers, local governments, ...).The picture painted is fairly rosy, and I have done no work to verify the claims made. The book is easy to read and non technical, but still offers some interesting insights about how a successful global retailer is run.(note: I bought this book because I heard Dahlvig's talk at the London School of Economis - LSE - and found it inspiring. Look it up on the web. He's more convincing and passionate "live" than on paper)
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