Download PDF Services Marketing: Integrating Customer Focus Across the Firm
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Services Marketing: Integrating Customer Focus Across the Firm
Download PDF Services Marketing: Integrating Customer Focus Across the Firm
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Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.
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Product details
Hardcover: 544 pages
Publisher: McGraw-Hill Education; 7 edition (March 13, 2017)
Language: English
ISBN-10: 0078112109
ISBN-13: 978-0078112102
Product Dimensions:
8.2 x 1 x 10.3 inches
Shipping Weight: 2.6 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
5 customer reviews
Amazon Best Sellers Rank:
#208,087 in Books (See Top 100 in Books)
Rented the Digital edition for use on Kindle for PC. Very easy to use and very helpful for studying!
Very informative from the service industry perspective. Key phrases and concepts are made clear with actual business examples use to solidifying learning and retention.
Good book
I like this book.
Great condition
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