PDF Download Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support, by Michel Chevalier Michel Gutsatz
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Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support, by Michel Chevalier Michel Gutsatz
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Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.
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Product details
Hardcover: 384 pages
Publisher: Wiley; 1 edition (March 27, 2012)
Language: English
ISBN-10: 0470830263
ISBN-13: 978-0470830260
Product Dimensions:
6.3 x 1.2 x 9.3 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
5 customer reviews
Amazon Best Sellers Rank:
#1,632,913 in Books (See Top 100 in Books)
We recently opened our first Luxury brand shop called Or-gari Golden Safari, and there have been a number of questions that we have been thinking of. This book is very insightful and has really help us clarify some of these questions, like how many shops to open and why retail or wholesale. Worth reading Nicholas Snaith Founder Or-gari.com
This is the most up to date book on luxury retailing which can turn amateurs into pros, and pros into luxury experts. While most readers, including myself, may be tempted to dive straight into the retail operations details, do pay special attention to the authors' sequential approach to this subject matter: brand - supply chain - distribution models, and only then retail operations.
This is a great read for someone trying to quickly learn as much as possible about international fashion retailing. I love that it covers strategy, but also gets into practical examples, for example how a stores location on the north or south side of a street affects real foot traffic.
Insightful and informative for those outside luxury world
I found the book realistic, tangible and useful, not only explaining abstract theories, but often supporting theory with interesting examples.
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